Retail Strategy Planning

Why Strategy?

• To define the business idea and validate the same through:
• Market entry strategy
• Market positioning strategy
• New concept development
• Business feasibility analysis

For Whom?

Strategy Planning service caters to the needs of:

• Entrepreneurial retail venture
• Organizations planning to foray into the retail arena
• Manufacturing companies with retail business ideas
• Existing traditional retail businesses trying to reinvent themselves

How?

A series of activities are required to frame a strategy. These include:

• Management interviews
• Organization assessment
• Segment analysis
• Competitive performance analysis
• Customer research
• Capturing target segments ‘Share of Mind’
• Analysis of different format options
• Analysis of merchandise mix
• Analysis of various price points
• Rollout plan
• Business feasibility plan

 

Why Integrated Retail?

Integrated Retail carries out Strategy Planning based on the following strengths:

• Large team with over 200 man-years of retail operations and business experience
• Successful implementation track record of similar projects
• Constantly updated repository of best business practices in retail from across the world
• Data bank of benchmark retail performance data
• Access to macro-economic data impacting overall retail and consumer businesses